ABOUT EL SHADAAI
El Shadaai has an established reputation as a leading apparel manufacturing company in the industry for high-end fashion brands across the globe for men, women, and children. Its position as a market leader has been cemented by its capacity to serve a variety of fashion brands and clients. Through collaboration with 15 nations and dedication to its people, who make up more than 80% of the workforce, it has become India's top producer of the High Fashion Luxury brand – DIESEL.
El Shadaai's also partnered with the fashion chain 'The Sting' by manufacturing apparel for its Ladies' and Men's brands - Cotton Club, Seven Sisters, Revelation, Costes, Daily Aesthetic, Lost Minds, Stangata and is partnered with Group of Aditya Birla Fashion and Retail for domestic brands such as Louis Philippe, Van Heusen, Peter England, Simon Carter, and Forever 21.
Other prominent brands in the company's portfolio include TBS, Mossy Oak, Next, Bunker 27, Celio, Woolworth, Joe Browns, Time Zone, Love Joy Victory, Stars Design Group, Ski-doo, Lynx, Snap-On, N21, D Square, Trussardi, Marni, MM6. El Shadaai also has partnerships with leading mills like Arvind, KG Denim, Donear Textiles, Vardhman, and BKS Textiles, all of which have GOTS, BCI, OEKO-TEX, and other sustainable certifications.
OUR JOURNEY
The famous quote from Colin Powell goes, "A dream does not become a reality by magic; it takes sweat, determination, and hard work." Likewise, El Shadaai is the result of its founder - Mr. Satish hard work and tenacity, who dreamed of starting his own garment business since childhood.Mr.Satish's love and interest in the textile sector grew significantly as he grew up in a family of textile entrepreneurs. His tireless efforts helped him to realize his ambition of owning a business when he launched EL SHADAAI - a garment manufacturing & export Company.
Founded on a small scale, the company has evolved to become India's leading manufacturer of the DIESEL brand, as well as other well-known brands in India and throughout the world. Mrs. Dhanvanthri Satish's addition as a managing partner propelled the business to even greater heights. The business has established itself as one of the leading producers of high-end fabrics and garments in the global fashion industry. The company was built to stand the test of time and it was evident when it stood valiant during the crucial times of COVID. Their commitment to quality and customer satisfaction has allowed them to thrive even during challenging times, making them a leader in the industry.
Our Infrastructure
The business, which began operations with just 4 machines, today operates 300 machines and has a solid infrastructure with cutting-edge equipment that prioritizes high-quality manufacturing. The firm has two woven production facility in Chennai and one knitting facility in Tirupur, and it can produce up to 80,000 units per month. It adheres to the AQL 3.5 to 4 Standard for fabric checking and the AQL 1.5 to 2.5 Standard for garment checking, which is high-quality control criteria. El Shadaai's infrastructure and facilities ensure that its products satisfy the highest standards of quality while facilitating a smooth and trouble-free manufacturing process.
| UNITS |
|---|
| UNIT 1 - HEADQUARTERS |
| UNIT 2 - FACTORY |
| UNIT 3 - KNITWEAR |
| MACHINES |
|---|
| WOVEN – 300 |
| KNITWEAR – 100 |
| UNITS PER MONTH |
|---|
| WOVEN – 50.000 |
| KNITWEAR – 30,000 |
UNITS
3
MACHINES
400
UNITS PER MONTH
80,000
COUNTRIES
EXPORTED TO
15
Our Employee
Our Work Force
El Shadaai takes immense pride in its employees, who are committed to the business's goals and have undoubtedly contributed to its success. More than 80% of the company's employees are women, setting an excellent example for the industry by embracing diversity and gender equality. This shows that the company values the skills and contributions of women and has made an effort to provide a supportive environment at work for them. In addition, the business fosters a welcoming culture where staff members are encouraged to collaborate and exchange ideas. This encourages cooperation and friendship, which create a positive and fruitful atmosphere at work. Overall, El Shadaai's commitment to its employees is a key factor in their continued success.
Our Culture
El Shadaai focuses on creating a workplace that is not just productive and successful, but also inspiring and encouraging to its employees. To promote cohesion and a sense of community, the company makes sure to celebrate all holidays with enjoyable events and plans vacations for staff members and their families. Every month, it offers a fun Saturday for the workers where they can show their skills and have a good time while taking part in insightful talks, brainstorming sessions, and team-building activities. El Shadaai understands that investing in the personal and professional growth of its employees is essential to maintaining a talented and motivated workforce. By providing these opportunities, the company aims to not only benefit its employees but also to improve the quality of its products and services.
Our Employee Amenities
The company prioritizes its employees' well-being by implementing a number of initiatives. It cares about its employees' comfort and health and has taken steps to ensure it by offering thorough continuous health checks and emergency medical care. Since women make up the majority of the workforce, a creche has been established for their children. Additionally, assistance with transportation is provided for the employees' quick commute and security. Overall, the company's various initiatives and activities demonstrate its commitment to maintaining a healthy work environment.
Employee Development Programs
It is critical for each employee to be prepared to deal with any scenario. Keeping this in mind, El Shadaai has implemented a number of employee development programs, such as Women's Harassment Awareness Meetings, Fire Mock Drill Trainings, and Skill Development Programmes. These programs are designed to educate employees on how to prevent and report harassment, prepare them for emergency circumstances, and to improve their abilities for current or future responsibilities within the organization. In addition, the company organizes monthly medical camps and counseling sessions for its employees. It is critical for all employees to have access to such programs in order to foster a culture of continual learning and growth.
Our Products
Our Responsibility
El Shadaai has always been an advocate for protecting the environment. The company is always seeking fresh, original methods to improve its environmental practices. It is making every effort to reduce its carbon footprint, including establishing rainwater harvesting systems at the production facilities, utilizing biodegradable poly bags for transportation, and utilizing renewable energy sources. It places a high priority on working with suppliers that share its values in order to create a more sustainable future for all parties, in addition to its operations and supply chain.
Our certificates
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Our Clients
Elshadaai works with top brands from various countries to provide clients with a diverse selection of fashion brands. Some of the brands they work with include Diesel, N21, D Square, Trussardi. It also works with 'The Sting' by manufacturing apparel for its Ladies' and Men's brands - Cotton Club, Seven Sisters, Revelation, Costes, Daily Aesthetic, Lost Minds, Stangata, Next, Lee Cooper, Joe Browns, Bunker 27, Celio, Woolworth, Time Zone, Love Joy Victory, Stars Design Group, Ski-doo, Lynx, Snap-On and partnered with Group of Aditya Birla Fashion and Retail for domestic brands such as Louis Philippe, Van Heusen, Peter England, Simon Carter, and Forever 21.
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